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Sportstyle Marketing
The Local Sportstyle Marketing role is responsible for leading, planning, executing, and monitoring all sportstyle marketing strategies and activities within the country. Working closely with key stakeholders, this role aims to drive brand desirability and achieve commercial objectives through the following key responsibilities
Global Entertainment Marketing
Working as a key member of the International Marketing Team, this role focuses on managing all campaign shoots and projects related to brand ambassadors (primarily K-pop artists). The specialist will coordinate diverse needs from global markets and facilitate the on-time delivery of essential assets and materials for entertainment marketing campaigns.
[Task 1] : Strategic Sportstyle Marketing & Brand Events (30%)
Establish and execute high-level Sportstyle marketing strategies within budget to maximize brand heat. Partner cross-functionally with PR, Merchandising, and Sales to identify seasonal hero products and orchestrate impactful brand events.
[Task 2] Strategic Accounts & Retail Activation (15%)
Focus strategic efforts on opinion-leading Fashion Specialty accounts to elevate brand positioning. Collaborate with Sales to engineer compelling sell-in/sell-through toolkits and leverage premium product lines to drive retail momentum.
[Task 3] Entertainment Collaborations & Influencer/KOL Networks (25%)
Amplify brand visibility in pop culture by activating strategic opportunities across music, film, and TV (celebrity placements, licensing, and collaborations). Cultivate and manage a robust network of local KOLs and influencers across music, dance, art, and street fashion through strategic seeding and narrative-driven storytelling to solidify brand credibility.
[Task 4] Global-Local Market Coordination & Brand Alignment (15%)
Act as the strategic bridge between global HQ and local teams by identifying market needs and facilitating the on-time delivery of essential campaign assets and materials. Ensure all local creative assets and photoshoots strictly adhere to global branding guidelines, while identifying and sharing cross-market best practices in a timely manner.
[Task 5] Ambassador Activation & Content Operations Management (15%)
Manage all end-to-end marketing activations related to brand ambassadors, encompassing events, seeding programs, social postings, and media interviews. Oversee day-to-day operational execution, including shooting sample logistics, localization/composition of press materials, and the support and review of social media content on global platforms.
Education : Bachelor degree or above
Professional :
- 13+ years of proven marketing experience for an international sportstyle brand
- Industry: Fast moving consumer goods
- Leadership: previous management experience
IT Skills : Highly advanced MS Office Skills (Excel, Powerpoint)
Language Skills : English skill is necessary
Competencies : Creativity & Innovation / Initiative / Open Communication&Listening / Planning & Organizing
Functional Skills : Project Management
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.