Marketing planner(Leader Candidate) - Energy Division

Job Description:

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

https://corp.rakuten.co.jp/about/company/communications_energy.html

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Position:

Why We Hire

Recruitment of additional staff.

From 2023, we will select the service development of the business and focus on the points where Rakuten Group's strength of personalized x online can be demonstrated, and the business scale is several tens of billions of yen with stable revenue growth in 2023 and 2024.

Position Details

- Marketing strategy planning and execution for Rakuten Denki and Rakuten Gas services

Marketing strategy and communication strategy planning

Various directions for promoting in-house digital advertising

KPI setting, numerical value management

Progress management, member support

Human resource development, education support Reporting, PDCA Support for human resource development, education

Reporting, PDCA

- Specifically

Conduct market research, etc. to understand and analyze customer needs, formulate advertising communication strategies, improve acquisition efficiency and maximize acquisition of direct response advertising

Plan and implement promotional activities to improve brand awareness and expand business Implementation

Utilize the latest trends in digital marketing and implement online and offline promotional activities

Collaborate with other services within the Rakuten Group, seek and implement promotional collaboration

Improve UIUX and optimize CVR through CRM, LPO, EFO, growth hacking

SEO, SEM measures, channel development

KPI setting, performance analysis and improvement proposals

Collaboration and coordination with cross-departments and negotiation and negotiation with related vendors

- Rewarding/Attractive

Rakuten Energy's business scale is still in the tens of billions of yen.

You will be able to be involved in major decision-making that will affect the coming years in the Rakuten Group's future important domain of energy.

Work Environment

Marketing team

Number of people: 3 people

Manager (40s), 3 members (1 person in his 30s, 1 people in their late 20s)

Mandatory Qualifications:

- 7+ years of digital marketing experience

- Japanese native level

- Data analysis skills (experience using tools such as Google Analytics and Tableau, experience in big data analysis using SQL)

Desired Qualifications:

- Marketing experience in the electric power and gas industries

- Experience directing an advertising agency at a business company or working experience at an advertising agency (operating experience related to ad technology)

- Experience with landing page and user funnel optimization, A/B testing, and multivariate analysis

- MBA or marketing-related qualification holder

- Business level English proficiency

Others Information:

Additional information on Secondment

After joining Rakuten Group, Inc. you will be transferred to Rakuten Mobile, Inc.

#business #marketing #PR  #communicationsandenergy #RakutenEnergy 

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