SEO Lead

Company Description

About Carousell Group 

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Mudah.my

Mudah.my Sdn. Bhd is Malaysia’s largest digital platform for selling and finding almost anything - from Cars to Cameras, Properties to Pets, Mobile phones to Motorcycles, Treadmills to Textbooks, Bicycles to Beds, Guitars to Golf sets, Plants to Printers, Watches to Washing machines, Tyres to Tablets, Dresses to Drums, Shoes to Shops, Collectibles to Computers, Jobs and more – Semua Pun Mudah! Mudah.my’s mission is to democratise commerce by empowering everyone, especially individuals and budding entrepreneurs, with a platform of equal opportunity.

Job Description

What You’ll Do

• Define & Scale SEO Strategy: Own Mudah’s SEO roadmap with a mandate to scale organic traffic to 100K+ daily clicks. Adapt to algorithm shifts, AI/LLM-driven changes in traditional search, and evolving user intent, ensuring traffic growth translates into qualified, high-intent visits.

• Category-Specific Leadership: Develop tailored SEO strategies for Autos and Properties, accounting for supply-demand dynamics, content depth, and trust signals unique to each vertical.

• Technical & Content Excellence: Strengthen site architecture, crawlability, Core Web Vitals, structured data, and indexation, while aligning content strategy with evolving user intent and marketplace needs.

• Expand Discovery Channels: Experiment with emerging referral sources, including LLM/AI-driven discovery engines, to capture future traffic flows and ensure Mudah is discoverable in next-gen discovery platforms.

• Drive Business Outcomes: Optimize SEO funnels to maximize seller leads and downstream conversions, embedding SEO as a growth engine tied directly to Mudah’s revenue impact.

• Elevate Capability & Influence: Mentor SEO staff, embed best practices across product and engineering, and collaborate with regional peers to raise Group-wide SEO maturity and innovation.

Qualifications

• Proven SEO Leadership at Scale: 7+ years of experience leading SEO for large-scale platforms (marketplaces, classifieds, or e-commerce), with a demonstrated ability to scale organic traffic to 100K+ daily clicks.

• Category-Specific Expertise: Experience tailoring SEO strategies for verticals like Autos and Properties, balancing vertical nuances with overall platform growth.

• Technical SEO Mastery: Deep expertise in structured data, crawl optimization, Core Web Vitals, JavaScript SEO, and indexation at scale.

• Content & Keyword Strategy: Skilled in keyword research, content optimization, and intent modeling to align content with evolving user needs.

• Growth & Business Impact: Track record of driving organic traffic and lead generation funnels that convert into measurable business outcomes.

• Collaboration & Leadership: Strong cross-functional influence with product, engineering, and content teams, plus leadership and mentorship experience to elevate SEO capability across the organization.

• Future-Forward Mindset: Awareness of AI/LLM trends and the curiosity to experiment with emerging discovery channels, ensuring Mudah captures next-generation referral traffic.

Additional Information

As SEO Lead – Mudah, you will own the organic search strategy for Malaysia’s largest marketplace, ensuring Mudah stays competitive as search undergoes fundamental shifts driven by AI, LLMs, and evolving user intent. This role is not just about execution — it is about future-proofing SEO as a growth engine, driving high-intent traffic that converts into seller leads, and embedding SEO best practices across product, engineering, and content teams.

You will also mentor internal stakeholders, raising Mudah’s SEO maturity, while collaborating closely with Carousell Group peers to ensure Mudah benefits from regional best practices and innovations.

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