General Manager

General Manager – Golf & Premium Membership Business budget 300K

Location: Bangkok, Thailand
Industry: Golf / Hospitality / Leisure / Premium Membership
Employment Type: Full-time

About the Company

Our client is a well-established premium golf and lifestyle membership business with an international network of golf courses and strategic partnerships across multiple markets.

The company provides premium members with access to golf courses, exclusive golf experiences, tournaments, golf travel, concierge services and lifestyle benefits.

As part of its continued growth in Thailand, our client is seeking an experienced and commercially driven General Manager to lead the overall business and accelerate membership growth, revenue and market expansion.

Position Overview

The General Manager will have overall responsibility for the company's business performance in Thailand, covering P&L, commercial strategy, membership growth, sales, business development, strategic partnerships, operations and customer experience.

This role is ideal for a senior commercial leader who understands the premium membership, golf, hospitality, leisure or luxury lifestyle market and has a strong network among high-net-worth individuals, corporate clients and senior business leaders.

Key Responsibilities

Business & Commercial Leadership

• Develop and execute the overall business strategy and annual business plan.
• Take full responsibility for revenue, profitability and overall business performance.
• Establish commercial targets, KPIs and growth strategies.
• Identify new revenue streams and opportunities for business expansion.
• Monitor market trends, customer behavior and competitor activities.

Membership & Revenue Growth

• Lead the overall membership acquisition, retention and development strategy.
• Drive membership sales through individual, corporate and strategic channels.
• Develop initiatives to increase member engagement, retention and lifetime value.
• Build relationships with HNWIs, senior executives, business owners and corporate decisionmakers.
• Develop new membership opportunities and commercial propositions.

Sales & Business Development

• Lead and develop the sales and business development team.
• Establish strategic sales plans and ensure achievement of revenue targets.
• Develop new corporate accounts and strategic partnerships.
• Build relationships with premium brands and businesses across luxury, automotive, banking, real estate, hospitality, wellness, travel and lifestyle sectors.
• Identify new business opportunities and distribution channels.

Strategic Partnerships

• Develop and maintain strong relationships with golf clubs, hospitality partners and other strategic business partners.
• Identify opportunities to expand the company's golf and lifestyle network.
• Negotiate commercial partnerships that create value for both members and business partners.
• Develop mutually beneficial partnerships with premium brands and corporate organizations.

Marketing & Brand Development

• Work closely with the Marketing team to strengthen the company's premium market positioning.
• Develop marketing initiatives supporting membership acquisition and brand awareness.
• Oversee campaigns, events, tournaments and member engagement activities.
• Strengthen the company's presence within the premium golf and lifestyle community.

Member Experience

• Ensure a consistently high level of service and membership.
• Monitor member satisfaction, feedback and retention.
• Develop exclusive experiences, events and activities to increase member engagement.
• Ensure the company's services and benefits remain competitive and relevant to premium customers.

Operations & Leadership

• Oversee overall day-to-day business operations.
• Lead, coach and develop management and commercial teams.
• Establish clear objectives, KPIs and performance standards.
• Build a high-performance, commercially focused and customer-centric culture.
• Ensure the organization has the appropriate structure, people and processes to support growth.

Financial Management

• Take overall responsibility for P&L and financial performance.
• Develop and manage annual budgets and business plans.
• Monitor revenue, costs and profitability.
• Ensure commercial investments and initiatives deliver measurable business results.

Ideal Candidate Profile

• Bachelor's degree or higher in Business Administration, Hospitality, Tourism, Marketing, Sports Management or related fields.
• 10+ years of progressive experience in General Management, Commercial, Sales, Business Development or related leadership roles.
• Proven experience managing P&L, revenue growth and business development.
• Background in Golf, Hospitality, Leisure, Premium Membership, Private Club, Luxury Lifestyle, Sports or related industries is highly preferred.
• Strong experience in developing strategic partnerships and new business opportunities.
• Strong understanding of membership-based businesses and customer retention.
• Established network among HNWIs, senior executives, corporate clients and business owners would be an advantage.
• Strong leadership, commercial and negotiation skills.
• Entrepreneurial and growth-oriented mindset.
• Excellent English communication skills.

Key Performance Indicators

• Membership growth and acquisition
• Revenue and profitability
• Member retention
• Sales performance
• New business development
• Strategic partnerships
• Customer/member satisfaction
• Brand and market development
• Team performance
• Overall P&L performance

Why Join

• Leadership opportunity within a growing premium golf and lifestyle business
• Opportunity to drive the overall commercial strategy and business growth
• Exposure to international golf and lifestyle networks
• Work closely with premium customers, corporate leaders and strategic partners
• Significant autonomy and influence over business development in Thailand