Director of Sales & Marketing

‘Find your Shangri-La at Shangri-La Rasa Ria, Kota Kinabalu.’ We do not merely work—we weave joy and wonder into the everyday. We invest deeply in our people, supporting them as they pursue their passions while creating moments of joy for our guests, all wrapped in the care of our growing Shangri-La family.

At Shangri-La Rasa Ria, Kota Kinabalu, we believe our people are our greatest asset. We prioritize your growth by offering exceptional learning opportunities, career advancement pathways, and a supportive work environment that feels like family. Our commitment to honour, respect, and inclusivity ensures every colleague feels valued and empowered to thrive.

As a preferred employer, we provide competitive work benefits, equal opportunities, and comprehensive training programs to help you reach your full potential. From internal promotions to recognition initiatives, we ensure every team member is set up for success and acknowledged for their contributions.

Nestled along the stunning coastline of Sabah, our resort offers more than just a workplace. With 494 guest rooms, a 64-acre nature reserve—the Rasa Ria Reserve—home to wildlife like long-tailed macaques and slow lorises, and an 18-hole championship golf course with breathtaking views of Mt. Kinabalu (a UNESCO World Heritage site), we inspire a deep connection and joy to nature, purpose, and community.

Joining Shangri-La Rasa Ria is more than a career move—it’s an opportunity to be part of a legacy of excellence, sustainability, and heartfelt hospitality. Together, we strive to create unforgettable moments of joy for our guests and joy of growth for our people.

We are seeking for an accomplished and visionary Director of Sales & Marketing to lead the resort’s commercial strategy and drive sustainable revenue growth. This role is a key member of the Executive Committee, responsible for shaping and executing integrated sales, marketing, branding, and revenue initiatives across all market segments.

Key Responsibilities

• Develop and implement comprehensive Sales & Marketing strategies to achieve revenue, market share, and brand positioning objectives.
• Provide strategic leadership to Sales, Events, Marketing, Communications, and Revenue teams, fostering a high-performance and collaborative culture.
• Drive business growth across Leisure, Corporate, MICE, Wholesale, Digital, and Emerging Markets.
• Strengthen global and regional partnerships, including key accounts, travel trade partners, airlines, and tourism bodies.
• Lead brand positioning, marketing campaigns, digital strategy, PR, and social media in alignment with Shangri-La brand standards.
• Analyse market trends, competitive intelligence, and performance data to identify opportunities and mitigate risks.
• Work closely with Operations and Finance to ensure commercial strategies are operationally viable and financially sound.
• Represent the resort at key industry events, sales missions, and stakeholder engagements.

Key Requirement

• Minimum 5 years of progressive experience in Sales & Marketing leadership within luxury hotels or resorts, preferably with international brands.
• Proven track record of driving revenue growth and leading multi-disciplinary commercial teams.
• Strong strategic thinking, analytical capability, and commercial acumen.
• Excellent leadership, communication, and stakeholder management skills.
• Experience in resort destinations and international markets will be an advantage.
• Ability to thrive in a dynamic, fast-paced, and culturally diverse environment.

Interested candidates may apply and attach their Curriculum Vitae before 13 March 2026.